Challenge: TikTok’s Trust & Safety Wellbeing team has created many useful training programs and engagement campaigns for their employees, but driving high participation in those initiatives across thousands of employees worldwide has been challenging.
Solution: The partnership with PraisePal provided the TikTok team with an automated solution to increase employee engagement, which is easy to use and administer, and caters to global needs in a single online platform.
TikTok’s Trust & Safety Wellbeing team is dedicated to enhancing the psychological health and wellbeing of Trust and Safety employees worldwide. They seek to actively engage a diverse workforce across multiple campaigns and training programs. To tackle this, they sought a solution to streamline their efforts and increase participation. Kennix Ho, who led the project called PraisePal a “timely and lucky find” that helped them achieve their long-term engagement goals through its automated engagement platform and global rewards system.
The Challenge: Traditional engagement methods were passive and limited results
Kennix explained that the team had created valuable content to enhance employees' wellbeing in support of Trust & Safety work demands, but driving awareness and usage across global teams can be challenging.
“Before PraisePal, we tried getting employees to engage by informing them about our campaigns via company message chats as the main communications channel. While it was effective to some extent, it was passive, and growth in participation numbers were slower than we have liked".
The Solution: Implementing PraisePal
Kennix was optimistic and got thinking about a potential breakthrough in participation numbers after first discovering PraisePal, with features that fit their use case and hit their core requirements.
“PraisePal was exactly what we were looking for. We needed a plug and play solution that made it easy for our employees to give and receive recognition and gather virtually on a common platform, driving our training programs' participation rates. PraisePal offered an effective solution that could potentially cut down a tremendous amount of manual work that will drain our team’s bandwidth."
The Result: Consistent engagement, improved employee satisfaction, and fewer hours spent on manual administration
“The effectiveness and results are very clear. It works.”
User-friendly platform boosts peer recognition and engagement
Before PraisePal, employees had no easy way to show appreciation for their peers and receive recognition, which impacted morale. Now, employees worldwide can easily use a single platform to send messages to recognise each other, with these messages instantly shared on the company feed.
Kennix proudly shared their impressive 87% engagement rate on the PraisePal platform:
“Our biggest fear was that after we launched the platform, nobody would be interested in it. But we were quietly confident that it would work. And now to be honest, we are all very happy with the level of active participation at 87%, which is among the highest I’ve ever seen in similar campaigns that I know of.”
Customisable rewards with gamification keeps employees hooked
PraisePal’s automated platform simplifies administering various rewards, from global gift cards to custom items, while its points system keeps employees excited and engaged in earning their next reward.
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For TikTok, PraisePal made it easy to create rewards tailored to each team's culture and location. Employees can easily access and redeem these rewards, while admins can manage distribution effortlessly.
Kennix shared how PraisePal has significantly improved their initiatives and helped them exceed participation goals:
"Engagement rates are very very high, and went beyond our initial predictions. Besides that, the positive reviews and satisfaction from employees have been impactful. Wellbeing and engagement can’t just be 100% top-down or mandatory—you need a nudge to bring people together. The mix of gamification and engagement powered by PraisePal has shown great results."
Centralised system simplifies management
The centralised, automated platform made it much faster to launch and manage initiatives. Automated tracking and reporting simplified coordination across departments and regions, which is why the team made PraisePal their top choice.
"Without PraisePal, we wouldn't be able to bring our vision of a simple user experience that delivers great results to life so quickly. When we talk to people about it, the responses are overwhelmingly positive. I’m glad we chose to PraisePal as our partner for this project."
